Performance Marketing/Automation/Analytics
I Turn Ad Spend Into Revenue.
Senior Performance Marketing Specialist combining paid media, analytics, automation, and CRM infrastructure to scale qualified acquisition and revenue.
Career Scale / Lifetime Impact
USD 320M
Total Sales Contribution
Performance marketing systems and growth programs contributing to USD 320 million in media-attributed property sales across four roles since 2020.
01 / Results
Measured Outcomes
40%
CPA Reduction
Across restructured Google & Meta accounts
6–8x
Paid Media ROAS
Blended across Google & Meta accounts
1,000+
Qualified Leads
Captured, enriched & routed to CRM per year
+150%
Organic Traffic
Technical SEO & keyword architecture
USD 320M
Total Sales Contribution
Media-attributed property sales across all roles
02 / Capabilities
Technical Scope
Paid Acquisition
Full-funnel paid media across search and social: account architecture, automated bidding and budget allocation held against CPA and ROAS targets.
Measurement
Tracking foundations that map every unit of spend to a conversion, a lead and a closed deal. No unattributed budget.
Automation
Lead-flow infrastructure that removes manual handling: capture to CRM to sales notification in seconds, not hours.
SEO & CRO
Technical search visibility and landing-page performance. Organic acquisition that compounds alongside paid.
03 / Experience
Track Record
2025 – Present
Senior Performance Marketing
Engel & Völkers Dubai
- Owns paid acquisition across Google, Meta and LinkedIn for luxury real estate inventory.
- Built GA4/GTM tracking and CRM-integrated lead routing; media-attributed contribution to USD 109M+ in sales.
2024 – 2025
Senior Performance Marketing
Homes 4 Life
- Restructured paid accounts and automated bidding, cutting CPA 40% while lead volume scaled.
- Deployed n8n workflows syncing leads to CRM in real time with automated sales alerts.
- Media-attributed contribution to USD 140M+ in property sales across the portfolio.
2023 – 2024
Digital Marketing Specialist
Social Station
- Managed multi-client paid budgets across search and social with UTM governance.
- Built reporting dashboards and landing-page CRO programs lifting conversion rates.
2020 – 2022
Video Marketing
Skycam Algeria
- Produced performance video creative for paid social campaigns.
- Established YouTube and Meta retargeting funnels for acquisition.
04 / Systems
Marketing Systems & Automation
Every campaign runs on the same infrastructure: traffic is tracked end to end, leads route themselves, and revenue reports back to the ad platforms that generated it.
01
Traffic
Google · Meta · LinkedIn
02
Landing Page
CRO · A/B Testing
03
Tracking
GA4 · GTM · Pixels
04
Lead Capture
Forms · UTMs
05
Automation
n8n · Zapier · APIs
06
CRM
Sync · Enrichment
07
Lead Routing
Scoring · Assignment
08
Sales
Pipeline · Feedback Loop
09
Reporting
Dashboards · Attribution
CRM Routing
Form submissions fire webhooks into n8n; leads are validated, scored and pushed to the CRM with round-robin assignment and SLA alerts to sales. Under 60 seconds, zero manual handling.
API Workflows
Custom API integrations sync offline conversions back to Google Ads and Meta CAPI, enrich lead records and dedupe contacts across platforms. Bidding algorithms optimize on revenue, not form fills.
Automated Reporting
Scheduled jobs merge ad spend, GA4 sessions and CRM revenue into a single Looker Studio dashboard. Spend-to-revenue visibility with no manual exports.
Free / Tools
Performance marketing calculators
Free calculators for ROI and ROAS, CPA and CPL, and campaign budget pacing. No sign-up, and every calculation runs in your browser.
05 / Contact
Let's Talk
Open to senior performance marketing roles and consulting engagements in Dubai and across the GCC.